We partner with artisans from diverse communities in South Asia.
Gujarat is home to many communities of artisans who practice various types of hand traditional embroidery , which are the mainstay of their livelihood. We produce our clothes and shawls with small families from these communities.
The Rabaris are a nomadic pastoral community known for their particulary embroidery style that is made up of bold shapes and generous use of glass mirrors in various shapes: round, rhomboid, rectangular, square, triangular, and beak-shaped. To this, sometimes they add motifs of bright colors. Approximately 500 artisans from this region continue the tradition, which was handed down from generation to generation.
The Ahirs, considered descendants of Lord Krishna, are predominantly a pastoral community. One of the largest communities with over 10,000 members, the Ahirs practice a style of embroidery locally called ‘Soi Bharat’. Soi embroidery is known for the various shapes of the mirrors embedded in each design. Popular motifs include the peacock, parrot, scorpion, elephant, milkmaid, and flowers.
The Chaudhari Patels, worshipers of Harbuda devi, migrated to this region about 200 years ago. They use open chain stitch and herringbone stitch in their exquisitely embroidered fabrics. Around 500 artisans are dedicated to crafts in this region.
The Mochi are a community that includes around 1,500 artisans who practice Aari embroidery, also known as Mochi Bharat or the shoemaker’s stitch. This type of embroidery is worked with a shoemaker’s needle, which is a kind of hook needle, locally called ‘aar’. It requires considerable skill and extensive practice as the thread is introduced from under the fabric.